About
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Philosophy
We are an aggregated agency of senior-level, passionate professionals with design thinking threading through us all. learn
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New to the Team
Melissa Day is the Portland-based Partner with Think Monumental, a brand strategist by trade and an architect by training. explore
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Collaborator
Eric Day, Transom Design/Build. Leveraging a background in yacht and product design to formulate innovative, yet practical solutions. view
Work
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Services Overview
We employ a dynamic and engaging framework that allows the project, not the process - determine the means to the end. review
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Case Study: Defining Meaning
A-dec was a family-owned business that had grown exponentially from a local company into a global category leader. read
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Recent Project: EasyReq
Knowledge
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Brand Fluidity
In a society driven by individual consumers whose needs and wants change by the nanosecond, brand fluidity has become the driving factor of a company or organization’s success. learn
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Architecture of Meaning
Meaning holds the ideas together like glue. Often in the early days, meaning is inherently embedded in the founder. She makes all the decisions and her thought process serves as the filter. learn
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Inspiration: Great Book
Opposable Mind: Winning Through Integrative Thinking by Roger Martin
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Workshops
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Assessment
Your culture is key. A deep-dive, single market review of a brand's experience in real-time. learn
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Critique
Evaluating your communications. A 4-hr workshop intended to review a brand's current design language. learn
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Insight
Small sample, qualitative research intended to generate key insights to drive creative or brand direction. learn