IDEATION & BRAND STRATEGY
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who.
Think Monumental grows westward, welcoming Melissa Day to the team as a core brand
strategist in Portland Oregon.
DOWNLOAD MELISSA’S BIO.
EXCITING
ANNOUNCEMENT
what.
why.
Think Monumental is an ideation studio at its core; a brand strategy and creative agency integrating design thinking with brand management tools and methodologies. Our mission is to transform ideas into compelling brands.
We are an aggregator of industry-leading talent that allows us to remain flexible and relevant for your project. Our core team covers both coasts, bringing over 10 years bench strength in the areas of Brand Discovery, Brand Strategy, Design Strategy, Corporate Culture, and Digital Media.
One reason - engagement. A simple concept, but not so simple to achieve. We want to create brands that audiences want to be a part of. Engaged brand hold a wealth of meaning that customers want to experience over and over again. Using design thinking, we create brands that you want to touch, smell, taste, and see.
(re)new.
new.
Market trends change, your business grows, merges with another business or restructures itself, new ideas emerge that change where you are going and you suddenly realize your company has evolved. You know the difference, but does anyone else?
An Evolution Ideation evaluates your established persona, identity and culture and determines what needs to change to reflect your evolution. Every Evolution Ideation is different. It can include the redesign of a logo and a branding campaign, a change in corporate messaging, the implementation of new communications vehicles or an endless number of corporate culture shifts and improvements.
Startups are amazing- they are the sum of a person or a group's passion, energy and knowledge in the form of a new business. A Thinkmonumental Startup Ideation thoroughly explores, evaluates and analyzes your startup at any stage of formation.
From this process Thinkmonumental designs, developments and implements your new company, organization or product's persona into the market.
Think Monumental moves its Washington DC office to a new location downtown. We look forward to having you over soon.
1123 11th Street, NW
Washington DC 20001
NEW
INCUBATOR!
core services. contact us to learn more about the services and how they may help your business
IDEATION
collaborating businesses to solve problems and foster solutions
BRAND DISCOVERY
research inquiries to surface market, consumer, and brand insight
BRAND STRATEGY
foundational principles to define the who, what, why, and how
BRAND EXPERIENCE
creating retail experiences, in-person events, spaces, conferences, and beyond
BRAND CULTURE
aligning company brand values with the internal team that brings it to life
BRAND INNOVATION
forward-looking to identify future brand, product, and service opportunities
DESIGN THINKING
tools, methodologies, and course material to inspire a design-driven business
CREATIVE DESIGN
the design and execution of collateral material to support brand objectives
WEB & MULTI MEDIA
from user experience to social media, CMS to mobile video development
WORKSHOPS
half-day or full day sessions that energize and focus your brand or product marketing
core team. beyond our core team, Think Monumental has a talent team to meet the needs of each unique client
Erik Hansen
Erik Hansen, based in Washington DC, the Founder & Creative Strategist for Think Monumental - working with start-ups to large multi-nationals on brand culture, identity, experience and creative campaigns. With a love for teaching Erik is also the Adjunct Professor of Corporate Branding and Design at George Mason University and formerly the Director of Marketing + Brand Strategy for the American Society of Interior Designers of nearly 40k members – leading all national marketing, brand strategy, design, communications and advertising efforts as the society repositioned it’s brand under his leadership.
202.509.9589 EXT. 1
twitter.com/thinkmonumental
Melissa Day
Melissa Day is the Portland-based Strategist providing strategic brand services such as brand/product discovery, positioning, messaging, and architecture. Formerly the Director of Strategy for ID Branding in Portland, she has worked with start-ups and Fortune 100 companies alike who all had a very similar challenge – how to translate ideas into compelling brand concepts. Together, she and her husband have developed two businesses, Terrene and Transom Design/Build, to explore their design passions. Melissa is an active member of CRAVE Portland, a network of savvy, successful entreprenesses who support and promote women-owned businesses.
503.828.9589 EXT. 3
linkedin.com/in/melissawilliamsday
twitter.com/MelissaWDay
Stuart Perkins
Stuart Perkins is the bi-coastal Media Strategist at Think Monumental providing a wide range on consulting services to clients, helping them spread their voice, share their story and bring valuable content to the masses. New media gurus need to be versatile. It isn’t good enough to specialize in one social media network, or for that matter to specialize only in social media. To truly excel with new media and emerging social media networks you need to know the current field of tools while always being ready for what is just around the corner - and Stuart has always been at the forefront of media engagement.
* I am on sabbatical in Central America until March 15, 2012. Please contact Erik or Melissa
202.509.9589 EXT. 2
twitter.com/thinkmonumental
awesomeness.
Our experiences, the world around us, our competitors, partners, mentors, products, web sites, advertising and beyond help shape positive change, new ideas and inspire great work - so here are a few we love to share with the world.
GREAT BOOK // Opposable Mind: Winning Through Integrative Thinking ~ Roger Martin
SWEET SHADES // Warby Parker - Buy a Pair, Give a Pair - of awesome specs.
JUST COOL // 10-person biking beer tours - PORTLAND - and a cool logo.
© 2012 Think Monumental | Erik Hansen | Melissa Day | Stuart Perkins
NEW DOWNLOAD //
ARCHITECTURE OF MEANING PT.1 of 2 ~ Melissa Day
A brand’s Meaning is embedded in symbols, artifacts and rituals...The combined meaning of all the different elements forms, what is essentially, the infrastructure of the brand. Its Meaning Architecture.
